Pound | Financial Planners
A Case Study by The Hero’s Edition
T-H-E.agency
Sector: Financial Services
Location: UK
Languages:
English
Scope:
Branding & Digital Design
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Website design including:
FAQs area with enhanced research
Team interview
SEO toolkit
Starter set of branded social assets
Rich media including video
Ongoing social asset creation
Expertise Applied:
Strategy
Cultural Capital Framework
Creative Sector Positioning
Long-term Value Creation Model
Design
Brand Concept and Art Direction
Website Architecture
Content
Content and Copywriting
Why This Project Matters
Breaking New Ground
Some might wonder why a financial services brand appears in our showcase, or how we came to create branding and digital design for a sector typically associated with conservative aesthetics.
The answer lies in our deliberate pursuit of category-defying challenges. We aren't confined by industry boundaries—we're drawn to visionaries who reject convention, regardless of their sector. The Pound approach represents exactly this: a bold reimagining of what financial services can be for those who value creativity and cultural capital above tradition.
Our most compelling work emerges at these unexpected intersections. By applying our disruptive design thinking to the highly regulated financial landscape, we've created something genuinely original—a visual language that speaks to creative professionals through cultural sophistication rather than financial clichés.
This project stands as evidence of our belief that transformative design can reshape perceptions in even the most established industries. It's precisely because financial services rarely embraces this level of aesthetic refinement that the opportunity for meaningful differentiation exists.
T-H-E Process
Discovery
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Getting to know you and your business
Understanding how you work day-to-day
Identifying what might make your work life easier
Design
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Creating a website plan that fits your needs
Making sure it looks and feels right
Building in features that help your business
Implementation
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Setting everything up step by step
Teaching you how to use your new tools
Being here when you need support
T-H-E Solutions
For You
Features You’ll Love
Sophisticated client consultation scheduling
Distinctive brand differentiation in a crowded financial sector
Secure client portal with elegant user experience
Regulatory-compliant architecture without aesthetic compromise
Intelligent content strategy balancing expertise and accessibility
Responsive design optimised for high-net-worth client engagement
For Your Sector
Website Recommendations For The Financial Sector
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Create seamless consultation journeys that respect high-value prospects' time and expectations
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Employ cultural imagery and refined aesthetics that transcend financial sector conventions.
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Develop thought leadership that balances expertise with accessibility to build lasting credibility.
Educational Blog Posts:
Write blog posts on relevant topics such as horse care tips, training techniques, and industry news. This helps establish your expertise and improves your SEO.Client Testimonials and Case Studies:
Share success stories and testimonials to build trust and credibility with potential clients.
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Incorporate regulatory requirements as natural elements of your design approach
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Comprehensive SEO Strategy:
Invest in a robust SEO strategy to improve search visibility. Utilize advanced SEO tools, conduct keyword research, and regularly update content to stay relevant in search engine rankings.
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Responsive Design:
Ensure your website is fully responsive and looks great on all devices, including smartphones and tablets. Simplify navigation and make important features like booking and contact forms easily accessible on mobile devices.
Talk to Us
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T-H-E Projects
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FAQs
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What aspects of your creative process do clients find most surprising?
Most clients are surprised by how deeply we analyse their operational workflows before designing. We don't just create beautiful websites – we architect digital spaces that solve real business challenges. This approach often reveals opportunities they hadn't considered.
How do you ensure projects stay within budget and timeline?
We use a structured phase-gate approach, breaking projects into clear milestones with defined deliverables. This transparent process helps prevent scope creep while ensuring quality.
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How do you handle multilingual content management?
We combine advanced translation technology with expert oversight to deliver efficient, authentic multilingual content.
Our tiered approach offers automated solutions for regular updates, with options for enhanced cultural adaptation and bespoke translations based on your needs and budget.
Using integrated features, we create a seamless bilingual experience while maintaining your site's elegance.
What technical questions do clients frequently ask about content management?
The most common question is about maintaining content freshness across languages. We solve this by implementing an intuitive structured content system that simplifies updates while preserving your brand consistency. Our setup ensures you can manage your site confidently, even with limited technical experience.
What makes your digital solutions different from standard website builds?
We architect integrated systems that serve both external marketing and internal operations. Our solutions evolve with your business, rather than requiring complete rebuilds.
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How do you approach content strategy for specialist sectors?
We immerse ourselves in your industry's language and culture, studying competitor approaches and industry best practices. This research informs content that resonates with your target audience.
POUND
Sector: Financial Services
Scope: Full Branding, Website Design and Social Media